The Unseen Value in Education: A Journey with Otomatiks
I was puzzled. π€ So, I asked her directly, “After all these years of knowing each other, what’s stopping you from considering Otomatiks Robotics for your school?” Her response was straightforward: “Sathish, you are costly. This year, we bought robotics kits and books at almost half your price.” π‘
Back in the office, I discussed this with my team to understand what exactly sets us apart and why we operate differently. π€ Here’s what emerged from that conversation:
1. Curriculum Alignment: π We offer a structured curriculum that aligns with the school’s academics, enhancing rather than distracting from learning.
2. Trackable Progress: π We’ve built a system to meticulously track each student’s progress, ensuring we achieve the promised outcomes.
3. R&D Backbone: π We stay current with the latest tech advancements through our strong R&D process, continuously upgrading our offerings.
4. Accountability for Resources: π ️ We cover up to 50% of kit damages each year without burdening the school with additional costs.
5. Trainer Recruitment & Retention: π¨π«π©π« We address the common pain points of hiring, training, and retaining trainers. Our trainers undergo nine rounds of interviews and months of internship and probation to ensure consistency—never missing a single class.
6. Service-Oriented Approach: π― We focus on delivering transformation through a robust curriculum, not just selling kits.
7. Consistency and Trust: π€ With 13+ years of experience and 1.5 lakh students trained, we currently serve over 17,300 students, maintaining a 93% client retention rate last year.
8. Clear Vision and Mission: π Our goal is to nurture future leaders, problem solvers, and innovators, with a vision of creating at least one Nobel laureate through Otomatiks.
9. Independence & Transparency: π Our programs don’t impose dependency on our kits; students can use whatever resources they have.
10. Tracking & Monitoring: π We invest over 65 lakhs per annum in a dedicated team to monitor every aspect and ensure smooth execution.
11. Visible to Parents: π₯ We emphasize the importance of making programs visible and understandable to parents to showcase the value and impact on their child’s education.
12. Flexible Contracts: π We don’t lock schools into long-term contracts. Our yearly renewals allow schools to discontinue if standards aren’t met.
We realized our approach revolves around viewing robotics education as a need, not a want. Those who understand this recognize:
1. Robotics as a Holistic Solution: π‘ It addresses key challenges parents and students face
and is an investment in their future.
2. Future Relevance: π°️ In a world advancing rapidly with technology, students cannot afford to sideline robotics education.
In 2016, this well-wisher finally understood it wasn’t just about the price; it was about the value. She hesitantly gave us a chance. Today, nine years later in 2024, she’s still with Otomatiks, successfully charging parents a little extra to cover our services. πͺπ«✨

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